Search engine optimization (SEO) can overcome one of the biggest problems facing business owners today.
Being seen and found.
No matter what your industry, having a website and being seen at the top of the search engines is a goal for all. Having potential customers searching for what you provide and arriving as free organic traffic, well that’s sales nirvana.
And it could mean the difference between being in business … or being out of business.
So how does search engine optimization help you get your website to where it can be seen.
Search engine optimization begins with research for the right keywords or phrases. Pick a keyword or phrase that has too much competition and you’re dead in the water.
The trick is getting keywords/phrases potential customers are using to find your product or service that other sites are not using. You want search phrases with high enough monthly search volume and low to medium competition.
This is important as it will determine whether you get lots of free traffic or none at all. It will also govern the amount of time it will take to move up to where your content is seen.
Pleasing both MASTERS
Once you’re happy with your search terms it needs to be placed into your page. It must read naturally for both your potential customers and be found by the search engine robots.
To please both you need on page and off page optimization.
This gives your website content the best chance of being seen by the search engines.
On page optimization
On page search engine optimization relies on the placement of your keyword/phrase.
Beware keyword stuffing – the practice of loading a webpage with keywords in an attempt to manipulate a site’s ranking in search results. This can lead to your website being temporarily or permanently penalized.
But where do I put my keyword/key phrases
Always place your main keyword in the headline of your page. It also needs to be in the first and last paragraph. And then peppered naturally throughout the pages of your site.
This has been proven to increase your potential rankings in searches and by default the amount of traffic your site receives.
Using a combination of short tail (less than 3 words) and long tail (more than 3 words) keywords can help increase the effectiveness of your search engine optimization.
Off page optimization
Off page search engine optimization happens behind the scenes and requires some knowledge of what you are doing for it to be effective.
Understanding the function of page properties, title tags and picture tags for example can go a long way to helping optimize pages, maximizing impact.
The most important of these is the title tag. These tags have a real impact on search engine rankings. Plus, they can be seen by the average user.
The next tag in importance is the description tag. The function of this tag is to explain to search engines and (sometimes) searchers themselves what your page is about.
They show up as the descriptions you see on the search engine results page (SERP).
The next meta tag that should be optimized is the robots tag.
The job of this meta tag is to tell the search engines what to do with your pages, whether they are:
index/noindex – If they should show your page in search results or not.
follow/nofollow – What to do with the links on your pages: if they should trust and “follow” your links to the next page or not.
Getting backlinks to your website can really help to boost your ranking, especially helpful if the competition for your keyword/phrase is a little stiff.
The links that help the most are links from authority sites. These sites have high quality content and afford the user a great experience.
They are seen as being helpful by both users and the search engines. So, more importance is given to them than links from other sites.
Domain address and domain age
Although not as important, the name you use for your domain address can help in lifting your rankings. Having the exact keyword or phrase in your domain increases relevancy and can help give your rankings a bump.
Plus, it is helpful having an aged domain. This does not mean new websites cannot rise to the top, but the older sites do have an advantage.
Doing your own search engine optimization can increase your understanding of the workings of the search engines and how they interpret the world. This will better prepare you to maximize traffic, save money and increase sales.
With 61% of Internet users worldwide researching products online before buying, it is vitally important for your website/page to be visible online.
What’s more, 44% of users start by using a search engine (according to Interconnected World).
New websites are springing up every day, making search engine optimization more important than ever.
Keep your business at the top of your customers’ mind and the search engines by optimizing your website and content.
Start using search engine optimization to increase your website visibility, go ahead, give it a try and watch your profits soar.